Streaming giant HBO Max has made a bold entrance into Southeast Asia, Taiwan, and Hong Kong with a dynamic regional takeover. Launched in 7 key markets, the campaign spotlights Max’s vast content library, through culturally resonant activations. To mark the launch, Max orchestrated a stunning “regional light-up moment” across iconic landmarks.

AMOK led the production of a high-impact regional video campaign—including filming and production across multiple cities, CGI & visual effects—building anticipation for the moment.

AMOK also helmed the video production across all 7 cities during the “one regional moment” activation day, delivering a post-amplification film that captured the excitement, uniting fans, influencers, and subscribers in a celebration of Max Asia’s arrival.

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