Jewel. What A Feeling presents Jewel Changi Airport as a sensory haven that sparks indescribable joy. Reinforcing Jewel’s appeal as a family-friendly stopover, the campaign highlights a diverse mix of visitors.
The one-minute film showcases Jewel’s lush gardens, exciting attractions, and vibrant retail and dining scene through dynamic visuals, fast-paced cuts, and engaging angles. A blend of dance, jazz, and ambient music enhances the immersive experience. The campaign also features three shorter videos spotlighting Jewel’s key offerings: retail, dining, and leisure.
Credit
Client: Jewel Changi Airport
Creative Agency: Tribal Worldwide Singapore
Production House: AMOK
Director: Sean Ng
Executive Producer: Caleb Quek, Zheng Jiaxin
Producer: Regina Lee
Assistant Producer: Ng Weng Yao, Zoey Ching
Assistant Director: Tiffany Ng
Production Manager: Maryann Chan
Production Coordinator: Shelley Chan
Location Coordinator: Natalie Chee
Casting Team: Zoey Ching, Keziah Ong, Chua Ee Ning
Cinematographer: Chuck Tham
FPV Drone Pilot: Victor Wanyi
360 Camera Operator: Zavier Ow
Gaffer: Ben Teaw
Art Team: Michelle Mak, Wendy Chee, Chan Zhi Lin
Wardrobe Stylist: Shaf Amis’aabudin
Hair & Makeup Artist: Palette Inc
Post Producer: Caleb Quek
Offline & Online Editor: Ember Xu, Darren Baker, Sarah Chua
Colourist: Olha Korzhynska
SFX & Audio Production: Guilt Free UK
