NETS Singapore introduces Tappy Cat, a playful reimagining of the classic fortune cat and a symbol of quick, hassle-free payments. This social-first campaign unfolds across Singapore’s vibrant heartland spots—eateries, salons, and grocery stores—showcasing the simplicity of tap-to-pay. In collaboration with DDB Group Singapore, AMOK teamed up with 3D & VFX post house Method & Madness to seamlessly blend live-action footage with 3D animation, bringing Tappy Cat to life in a lively 15-second film. Beyond the film, AMOK also produced three key visuals for photography, further amplifying the campaign’s visual impact. The experience is rounded out with a quirky, catchy original jingle, making every tap feel effortless and memorable.
Credit
Client: NETS
Creative Agency: Tribal Worldwide Singapore
Co-Production: AMOK, Method & Madness
Video & Stills Production: AMOK
Creative Direction, 3D & VFX: Method & Madness
AMOK
Executive Producer: Zheng Jiaxin
Lead Producer: Ng Weng Yao
Cinematographer: Daryl Tan
Photographer: Daryl Tan
Offline Editor: Darren Baker
Colourist: Eugene Seah
METHOD & MADNESS
Director: Tan Wen Hao
3D & VFX Executive Producer: Jeen Yee
3D & VFX Producer: Christian Fontaine
3D, CGI & VFX: Method & Madness